Seguros del País Unveils a New Brand Image in Honduras

While the name remains the same, the new image incorporates the Bi symbol, a mark of solidity and trust that highlights its connection to Corporación Bi, the leading financial group in the region with over 57 years of history. This strategic update reinforces Seguros del País’ commitment to innovation, financial security, and being closer to its clients.

A Legacy of Excellence in Insurance

Founded in 2002 by the visionary founders of Banco del País, Seguros del País began with the mission of protecting the bank’s credit portfolio, supported by international reinsurers from Switzerland, Germany, and the United States. Over the years, the company has expanded to serve the broader national insurance market.

In 2007, the company became part of Corporación Bi, strengthening its capabilities and leveraging the expertise of Seguros El Roble in Guatemala. Today, Seguros del País stands as one of Honduras’ leading insurance providers, offering specialized solutions, including representation of Factory Mutual Insurance Company (FM Global), which is the world’s largest insurer in the field of fire insurance.

Innovate, renew, continuously improve, Seguros del País’ permanent purpose!

With its renewed brand identity, Seguros del País reaffirms its mission: to be Honduras’ first choice for insurance by delivering high-quality, customer-focused solutions with efficiency and responsibility. This evolution not only underscores its dedication to the country’s progress but also its readiness to embrace the future with confidence. The process is a reflection of an organizational culture that does not conform, that is constantly evolving, and that embraces change as a way of life.

As part of Insurope, The Premier Multinational Pooling Network, Seguros del País brings this renewed energy and strategic vision to serve multinational companies in Honduras, ensuring employee benefits programs are delivered with reliability, innovation, and local expertise.