Vida Cámara’s Brand Refresh is Rooted in Purpose and Progress

At Insurope, we take pride in working with industry leaders who not only deliver exceptional insurance solutions but do so with heart, vision, and a relentless drive to meet the evolving needs of people around the world. That’s why we’re thrilled to celebrate the exciting brand relaunch of our Network Member in Chile: Vida Cámara.

Earlier this month, the team at Vida Cámara gathered with collaborators at Santiago’s ICON Hotel to officially unveil their new brand identity and, more importantly, the purpose driving it.

? “Facilitate access to better health, accompanying people to achieve the quality of life they are looking for.”

That’s not just a new tagline for the company, it’s a promise. A commitment to deliver health insurance that’s more human, transparent, and aligned with what people truly need. And it's a mission that perfectly aligns with Insurope’s own dedication to service, impact, and global excellence.
But this rebrand isn’t just about a new logo or color palette. It’s about transformation from the inside out.

Vida Cámara’s renewed purpose brings sharper focus to four key commitments:

• Being close to the people they serve
• Facilitating access to health with simplicity
• Acting with clarity and transparence
• Contributing with knowledge and insight to better care

And the numbers show they’re walking the talk. As of 2024, Vida Cámara has the second-largest market share in Chile’s collective health insurance sector, with a remarkable 14.6% share and more than 600,000 insured members, according to Chile’s Commission for the Financial Market (CMF). These milestones reflect not only strong leadership and innovation, but years of dedication to sustainable, inclusive growth.

Congratulations to the entire team at Vida Cámara on this bold new beginning. We’re honored to call you a Network Member and even prouder to witness your evolution firsthand.

Learn more about Vida Cámara here.