Spotlight on Brazil: Icatu Seguros secures spot as one of the 5 most innovative insurance companies in Brazil

We are pleased to share that Insurope’s Network Member in Brazil, Icatu Seguros has secured its position among the top 5 in the Valor Inovação 2024 Ranking due to its commitment to innovation.

Valor Inovação is a survey conducted by Strategy&, PwC's strategic consultancy, in partnership with the newspaper Valor Econômico. In it, the innovation strategies and practices of companies operating in various economic sectors in the country are evaluated.

Featured in the Valor Inovação Brasil 2024 Ranking

Icatu Seguros ranked 4th place within the Insurance and Medical Plans category. This solidifies the Company's role as one of the leaders in the sector. This placement is a testament to how the insurer prioritizes innovative solutions for a better experience and relationship with our partners, brokers, customers and employees. 

How new technologies can contribute to the Insurance sector

In recent years, Icatu has focused on taking advantage of the advancement of emerging technologies. Such as, for example, artificial intelligence (AI) and machine learning (ML), to develop solutions that meet customer needs and expectations.   

An example is the use of technology called: Speech Analytics. It helps in the management of the insurance company's service operations. The result was a significant improvement in service processes, generating alerts for sensitive situations and providing valuable insights for strategic decision-making throughout the customer journey.   

By ensuring strategic quality management, Icatu Seguros ensures customer satisfaction, which becomes essential for loyalty and recommendation. In this way, satisfied customers tend to return and become true promoters of the brand, creating a cycle of positive growth.   

Another point is that high-quality products and services position companies more competitively in the market. This also contributes to cost reduction, as well-structured processes are more efficient and reduce waste. 

In addition, Icatu Seguros' product recommendation model, which uses AI and ML, allows the offer of products aligned with the profile of each of the more than 10 million customers, driving cross-sell and upsell actions.

Commitment to digital transformation

With more than BRL 1 billion invested in technology and innovation in the last six years, Icatu Seguros continues to strengthen its digital transformation strategy.  In 2024, Icatu intends to invest more than R$ 400 million in technology, innovation and digital experience initiatives. To ensure continuity among the best in the industry by offering efficient solutions.

Focus on lines of business and customer experience

Being among the 5 best insurance companies in the Valor Inovação 2024 Ranking reflects Icatu Seguros' continuous commitment to improving and innovating, ensuring leadership in the sector and building a safer and more promising future for all.

Learn more about Icatu today!