With a population of 1.2 billion, India is the second most populous country. Its economy in terms of nominal GDP is the 11th largest. IT is a federal parliamentary republic.

The insurance sector benefits from an expanding population, sustainable economic growth, favorable tax treatments and a growing awareness of the need for insurance particularly among the younger population.

The growing shopping-mall and online culture in the country has given rise to new and direct distribution channels such as direct marketing, telemarketing and online sales.

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